What is Engagement rate?
Interactions divided by followers (or reach), as a percentage.
A common formula is (likes + comments) ÷ followers × 100. Brands use it to judge whether an audience is active. Try our free engagement rate calculator.
Interactions divided by followers (or reach), as a percentage.
A common formula is (likes + comments) ÷ followers × 100. Brands use it to judge whether an audience is active. Try our free engagement rate calculator.