Instagram Engagement Rate Calculator
Work out your engagement rate from followers, likes and comments — the number brands check first.
Engagement rate
3.2%
Good for an account this size.
How it works
Engagement rate = (average likes + average comments) ÷ followers × 100. For Indian accounts, 1–3% is typical for large profiles; small accounts often see 4–8%.
Brands and agencies use this to spot inflated accounts. If your follower count grows, keep likes and views growing alongside it so the ratio stays believable.